Instagram is a mobile app that allows users to instantly shoot and/or upload photos and quickly modify them using a unique range of filters and a branded tilt-shift feature (3 D effect) that sets them apart from the rest. It has taken off in popularity quicker than every other mobile app and it is almost certainly why the person standing in line beside you at Starbuck’s is having a picture on the pastry case for no apparent purpose. Instagram is habit forming and it’s a complete nation of Android users and iPhone hooked. And where public goes, the business of yours should follow.
In case you’re the owner of your company and/or the individual responsible for branding and social networking, you should be privy to the six Reasons Instagram is ideal for your business:
1. Instagram is Instantaneous
There’s no patiently waiting around until you get back to your home or office to make use of Instagram for brand building. Using your iPhone or perhaps Android, you snap the picture, edit, publish, add a comment (remember to #hashtag keywords), then share out of your brand’s profile within seconds.
2. No Duplicate Accounts Needed
Unlike Facebook and Google+ in which you’re expected to get a long personal profile before you can create a brand page, you’re allowed to jump right in as a brand on Instagram with no consequence. It is a rather simple set up process.
3. Everyone Has an Inner-Photographer
Lots of entrepreneurs are at a loss with regards to using social networks to develop the customer base of theirs for the most part because they don’t have how with words or even know how to sharpen their creative juices for content marketing. But everyone loves taking photos and let’s be honest – almost every one of us feels as we’ve a knack behind the digital camera. While darkroom results usually prove otherwise, the ease and foolproof editing of Instagram will in fact turn you into the Herb Ritts of your respective product/service content marketing.
4. It will make Your Brand Look Interesting
This is the great thing about using Instagram to show off your product/service. Instagram filters can make office supply suppliers, garbage removal services, and also web marketers look cool. Use Instagram to exhibit your product/service and even your corporate culture by taking candid office moments. Instagram albums give character to brands in a fashion that no other sharing system has managed to do thus far.
5. Create a location Page for Your Business
Google Places as well as the brand new Google+ Local Pages for companies have proven the value of creating an actual location linked to your brand’s online presence. Instagram’s integration with the Foursquare spot repository allows you to Geotag the location the picture was taken from (i.e. your place of business) which allows it being added to the place page on Instagram. If users are browsing photographs based on location and see a product of yours that is attractive to them within their area, you could have a new customer. If a location is not listed, you can add the small business of yours on the Instagram/Foursquare database.
6. It is Quicker to get Followers
Because you cannot post links on Instagram, the public will not feel as they’re getting bombarded with SPAM when adhering to your brand account. In case you frequently post interesting images that include your product or service service on Instagram, clients are more apt to follow you there than on every other Social Network. It is going to be easier to build brand recognition with a bigger fan base. Because Instagram readily links to your Twitter and Facebook accounts, it can help those social networks grow for you also. The exact same rules of social network advertising implement though – interact with (“like” and comment) and follow your customers FIRST. On Instagram, they really follow back.
While it doesn’t provide the linking opportunities that a lot of online marketers are very obsessed with, Instagram is the simplest and most fun-to-use social sharing network around and it can be a tremendous tool in developing your business’ brand persona and in gaining brand recognition with the online customer base of yours.